Heineken Brand Store

An extension for the brewer as lifestyle brand

special materials for the international brand store of one o

Special materials

For the international brand store of one of the world's best-known beer brands very special materials where requested.

architectenburo tjep designed a floor that was inspired by b

Architectenburo Tjep designed a floor that was inspired by breaking ice.

Senso Freeze Heineken Brand Store

Senso FreezeTM

For Heineken we used our special Freeze product. With this technique, images and designs can be "frozen" into the floor. This allows the architect complete freedom of design. It also allows the architect to work very thematic, as images and designs used in walls, furniture etc. can be continued in the floor.

Senso Freeze Heineken Brand Store

 

Crystal

Important for this technique has been the development of a crystal clear binders and additives. In our field the hardest thing there is. Additives that provide nice flow, good de-airing and elasticity affect what we call "clarity." Freeze provides a stunning 99.4% clarity.

focus the power of senso is that all developing go to produc

 

Focus

The power of Senso is that all developing go to products with aesthetic value. This focus ensures that we are the best in our field.

building the brand the legacy of freddy heineken continues u

Building the Brand

The Legacy of Freddy Heineken continues unabated. Heineken presents itself increasingly as a Lifestyle Brand. Besides the famous beers in green bottle therefore can be found in "Heineken The City" also T-shirts, caps and other items. They even have designer Daryl van Wouw asked to design. Heineken special All Stars

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